Wildly Appropriate

by Dan Klyn

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MSNBC.com Video Findability Win

Today’s Wall Street Journal reports on a new feature on MSNBC.com’s video player which makes the full text transcripts of news video on the site searchable, and which allows users to retrieve footage relevant to their search queries with the corresponding video pre-cued to the bit(s) where the search terms appear in the timeline of the clip. WSJ describes the new features, which have yet to roll out to my neck of the woods, as “Akin to using the ‘find’ function on a text document.” The new featureset also allows users to set their own “in” and “out” markers and embed or email custom-configured clips.

Big findability win for site users … and gosh, with these mappings between words and video frames in their databases, it should be possible if not easy for MSNBC.com’s pre-roll ads to be contextualized against the transcript of the footage being viewed. More relevant ads is also good for users some would argue, and this bountiful stream of metadata might also allow advertisers to prevent unwanted adjacencies among their ads and publishers’ content. For example, “I’d like to buy 10,000 prerolls during the next month, but don’t show my ads before any content which contains the following words in its transcript…”

Update – Feature is now live!
Wow, check it out: I found a baldfaced lie in GWB’s first inaugural speech and can embed and share exactly the bits I find to be disgusting!

Visit msnbc.com for Breaking News, World News, and News about the Economy

16. January 2009 by dan
Categories: Information Architecture Design, Information Architecture Strategy, User Experience Design | Tags: findability, metadata, news, video | Leave a comment

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  • Teaching

    • IA Class at UMSI
  • Prior Appearances

    9/27 2018
    EuroIA
    Half-day Architecture Walk
    Dublin, IE

    9/6 2018
    Detroit UXPA
    Architecture Walk
    Detroit Michigan, USA

    7/21 2018
    Connecticut UXPA
    Workshop: Developing Successful Stakeholder Agreements
    New Haven Connecticut, USA

    7/19 2018
    Connecticut UXPA
    Talk: Good & Dumb - Models for Architecting Information
    New Haven Connecticut, USA

    7/17/2008
    Triangle UXPA
    Workshop: Building Durable Agreement between Stakeholders and Designers with Models
    Raleigh North Carolina, USA

    7/16/2008
    Triangle UXPA
    Talk: Models for Architecting Information
    Raleigh North Carolina, USA

    04/24 2018
    Closing Keynote, Car HMi USA 2018
    Dearborn Michigan, USA

    02/26 2018
    Opening Keynote, World IA Day
    Tampa Florida, USA

    03/26 2017
    Closing Keynote, IA Summit
    Vancouver British Columbia, CA

    02/28 2017
    Opening Keynote, World IA Day
    Boston Massachusetts, USA

    10/27 2016
    What If Space Isn't Neutral Futuredraft Meetup, Oakland California, USA

    05/18 2016
    Workshop & Talk
    UX London
    London England, UK


    9/21 2015 Opening Keynote: What Good Means, Design Week
    Toledo Ohio, USA

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