Upcoming Book's Central Notion Explained: The Fidelity Swap
The Forrester analyst I follow on Twitter just tweeted a link to Harvard Business Publishing blogger Kevin Maney”s posting about something he”s calling The Fidelity Swap. In a nutshell, Maney”s talking about plotting awesomeness and convenience on opposing axes, and then observing that successful businesses are often strong on slot machines online awesomeness (he calls it “fidelity”), or strong on convenience, but seldom successful when pursuing high marks in both categories. Ironically, this article is all about making a graph or plot … and the article itself is bereft of any illustrations.