Category Archives for Retail Strategy
Kent Zimmerman: eCommerce Strategy In A Recession
Incisive posting on the 5 things that should influence your eCommerce strategy slots online in 2009. Just read the article
Thinking About Doing eCommerce? Read This
Sally McKenzie pops eCommerce n00b balloons up and down the block in tour-de-force called “E-commerce Freshman: Is Your Shopping Cart Before the Horse?” …recently I have received a number of calls and emails from e-commerce first timers. The recession has … Continue reading
The Long Tail = Pwned By The Fat Head
At least in the online music biz, Chris Anderson’s mega-meme/online business strategy seems to have been proven wrong: …for the online singles market (10-13 million tracks), 80 per cent of all revenue came from around 52,000 tracks, and for albums, … Continue reading
Upcoming Book's Central Notion Explained: The Fidelity Swap
The Forrester analyst I follow on Twitter just tweeted a link to Harvard Business Publishing blogger Kevin Maney”s posting about something he”s calling The Fidelity Swap. In a nutshell, Maney”s talking about plotting awesomeness and convenience on opposing axes, and … Continue reading
Christmas vs. “Holiday” Marketing Strategy
My bff Adam’s brother is co-author of a new book on marketing to Christians. He appeared on Fox opposite an athiest to talk about “Holiday” versus “Christmas” from a marketing strategy standpoint: